SEFAM was established in 1985 with the aim of manufacturing and retailing quality embroidered fabrics, equal in quality to the best in the world, made in Pakistan. SEFAM started out with the Bareeze brand of embroidered designer fabrics but has grown to a family of 12 brands, each of which is the largest in its category in the Pakistan market.

Introduction Kayseria

For us at Kayseria, tradition and modernity are inextricably linked, and this is what we try to show through our designs.

Our inspirations are drawn from all over the world and we bring them under one roof to show you that beauty is universal. And so, time and again, we push the boundaries of what is possible in print, embroidery & embellishments. Every single one of our designs is individually crafted with an intricacy of detail that is unmatched. Indeed, we literally use our fabrics as canvasses upon which we paint works of art. For us, all this is possible only because we see no distinction between Art and Design. Rather, we know that they are two sides of the same coin and when treated as such, work in a most beautiful synergy, which makes magical things possible. Our designs are contemporary and timeless because of their strong roots. These designs are original because they remind us of our pure origins. When you wear Kayseria's designed fabrics, they will look good today and, with our high standards and fabric quality, they will look good in years to come.